While K-ON! has proven to be a typical moe show in every sense of the word, one aspect of it that continues to surprise me is the product placement. An article on Sankaku Complex a while back showed that the tea sets used by the characters are all expensive, brand name goods. The fact that the instruments they use are also brand name has sent otaku into a guitar buying frenzy although most of them will probably never learn how to play, and most of them are probably not left handed. In episode 4, I also noticed that all the amps they use are also brand name. I find this very surprising as product placement in anime was nonexistent until very recently. I remember the shitstorm around Code Geass when it was revealed that Pizza Hut would be prominently displayed.
The most surprising part about K-ON!’s product placement is the variety. Being able to get permission from Fender, Gibson, Yamaha, KORG, Marshall, Peavey, and VOX to use their products in their show must not have been easy to do. For example, Metalocalypse only gets product placement from Gibson, Line 6, and KRANK, and they’re made by an American studio. The fact that a Japanese studio was able to get permission from so many American companies is very surprising. It seems to be paying off for Fender to say the least, as they’ve already mentioned K-ON! on their Japanese blog. I doubt Gibson will see much of an increase in sales from K-ON! due to their higher price tag, especially in Japan, and Yui being overshadowed by the much more popular and superior Mio.
That’s all for now. I doubt I will write episode reviews for a while, as I’ve already said everything I want to say about them for the most part, except for Cross Game, which is surprisingly good. Exams are looming around the corner for me, so I will probably be busy with those as well. Until next time.